The data in this article is based on Shopify's official press release regarding Black Friday / Cyber Monday (BFCM) 2025 performance. Results may vary by industry and region.
If you needed proof that Shopify is the engine powering modern commerce, the 2025 Black Friday / Cyber Monday (BFCM) numbers just delivered it—loud and clear.
While economists were debating "consumer spending habits," Shopify merchants were busy breaking every record in the book. We are talking about $14.6 Billion in sales over a single weekend. That is a massive 27% increase from last year.
But the headline number is just the tip of the iceberg. As an agency, we dug deeper into the data to understand how people bought, not just how much. Here is what you need to know.
Table of Contents
- 1. The Historic Numbers: $5.1M Per Minute
- 2. The "Shop Pay" Dominance
- 3. Offline is Back: The POS Explosion
- 4. What This Means for 2026
- 5. Frequently Asked Questions
1. The Historic Numbers: $5.1M Per Minute
Let's put $14.6 billion into perspective. This isn't just "growth"; it's acceleration. The peak sales moment occurred on Black Friday at 12:01 PM EST, where merchants collectively generated $5.1 million in sales per minute.
Key Stats at a Glance:
- Total Sales: $14.6 Billion (+27% YoY)
- Global Shoppers: 81+ Million unique customers bought from Shopify stores
- New Winners: 15,800 entrepreneurs made their first-ever sale this weekend
- Record Breakers: 94,900 merchants had their highest-selling day in history
💡 Agency Insight: The fact that nearly 100,000 merchants had their "best day ever" proves that growth isn't limited to the giants (like Gymshark or Kylie Cosmetics). Small and medium businesses are taking a huge slice of the pie.
2. The "Shop Pay" Dominance
If you still don't have Shop Pay enabled, you are actively losing money. The 2025 data shows that Shop Pay is becoming the standard for internet commerce.
Sales processed via Shop Pay grew by 39% year-over-year. In fact, 32% of ALL orders (nearly one-third) were paid for using Shop Pay.
Why does this matter?
Speed. Shop Pay is a "one-tap" checkout. In the mobile-first era (where most traffic comes from), reducing friction means increasing conversion. Customers trust the purple button.
3. Offline is Back: The POS Explosion
E-commerce isn't killing physical retail; it's merging with it. One of the most surprising stats from BFCM 2025 was the surge in offline sales.
Shopify POS (Point of Sale) saw a 54% growth in sales (specifically cited in Australian markets, reflecting a global trend). This confirms that the "Hybrid Model" (Omnichannel) is the future. Brands that sell both online and in-person are winning on both fronts.
Did you hit your BFCM goals this year?
Whether you smashed records or missed the mark, now is the time to prepare for 2026. Let's analyze your store's performance together.
Chat with us on WhatsApp >>4. What This Means for 2026
The data tells a story: The "average" e-commerce store is dying. The winners are those who are fast, mobile-optimized, and global.
- Cross-Border is Essential: 16% of all orders were cross-border. If you are only selling to your local country, you are capping your growth. Use Shopify Markets.
- Mobile is Everything: With Shop Pay dominating, your mobile experience must be flawless.
- Start Early: The sales didn't just happen on Friday. The "Cyber Week" has turned into a "Cyber Month."
